DESMA went completely new ways during the K fair in Düsseldorf. Where steel production used to be the focus of attention, today there is a modern industrial park: we are talking about the Areal Böhler, outside the K fair grounds.

On an area of around 400 m2 in the annealing furnace hall, DESMA demonstrated a lot of new developments in the field of networked production, digitisation, mould and tool making and much more in a special experience room. Visitors were able to experience DESMA technology live with individual support.

  • innovations on over 400 m2 exhibition space
  • free parking and shuttle service
  • framed by a cultural and
    culinary program
  • guest lounge

Impressions of the

K Fair 2019

SmartConnect 4.U Ecosystem

In order to meet the rapid development speed of internal and external business processes at our customers, we provide the basis for all existing and future DESMA innovations with the SmartConnect 4.U Ecosystem. In addition to the pure machine networking and the provision of all SmartConnect 4.U products that have been further developed in the meantime, the SmartConnect 4.U Ecosystem will be available to us, our customers and business partners as a communication and knowledge platform.

Create your digital future with DESMA now and register for the SmartConnect 4.U Ecosystem!


Our value proposition is defined by the fact that we want to sustainably secure and increase your business success. This is what distinguishes our range of services, which we must constantly adapt and develop to the prevailing conditions and change processes.

Global megatrends are shaping and changing the world in which we live at a constantly increasing speed and complexity. At the same time, it seems to us that our own influence on this development is diminishing.

We are firmly convinced that this does not have to be the case, which raises very exciting questions for us.

How can we ...

... work together to understand how to become more competitive and successful?

How do we position ourselves ...

... against concern, risks, threats and changes imposed on us by sovereignty in the use of opportunities and improvements that present themselves?

How do we organize ourselves ...

... in terms of the social responsibility we have as a company?

What impact will this have ...

... now and in the future on organisations, companies, industries and not least on ourselves?

And how can we react to this ...

... and thus proactively shape our future?

How do we manage to ...

... harmonize a balanced corporate culture in the area of conflict between change, employee, process and product development as well as the performance required?

Experience for yourself ...

... how we do it and visit us during the K fair in Düsseldorf!


For more than 50 years DESMA has been a pioneer as a machine and plant manufacturer for elastomer moulded articles. To be a pioneer means responsibility.

And it is important to be aware of the responsibility and this important role. This is not the only reason why we feel responsible for the productivity of our customers and for an environmentally conscious use of the resources used for this purpose.

It matters – DESMA matters – #DESMATTERS.


Become part of our campaign and please use the Hashtag #desmatters in your posts on these topics – we look forward to your feedback!

Every future also has an origin, which also applies to terms such as “globalisation” and “hidden champion”, which were brought to us by the megatrends. In order to understand how these and other terms were created, we would like to explain them to you in brief summaries on this page. This gives you the opportunity to take a look at the megatrends, our focus this year at K 2019, in advance.


Theodore Levitt, a German emigrant and former professor at Harvard Business School, coined the term “globalisation” in his article “The Globalisation of Markets”, which was published by…

1983 in the Harvard Bu

1983 in the Harvard Business Review. In the course of his research, he asked himself why Germany was the export world champion at the time and later received the answer from Hermann Simon that this was due to the many “hidden champions” in Germany and referred to 3 characteristics that make a company a hidden champion.

Hidden Champions belong to the top 3 in the world or are number 1 on their respective continent. They have a turnover of less than 5 billion euros (previously 3 billion euros) and are not known to the general public as a brand.

According to Hermann Simon, a successful hidden
champion strategy consists of three focal points:

Ambition to always
be the best

Focus on a
specific market segment

Large market access
through globalisation

Globalisation is therefore an important key for successful hidden champions – the one determines the other.
We appreciate it when you call us “hidden champions”.


Follow our Hashtag and become part of the campaign.

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